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Get the Most out of a Professional Email Signature

Get the Most out of a Professional Email Signature

The abundance of emails you send every day presents a valuable, yet commonly overlooked marketing opportunity for your business. If you send lots of emails throughout the day, an email signature is a great opportunity to showcase your business and create some brand awareness. The bottom of your email is free advertising space, so why not use it?

First impressions are important, but what about last impressions through an Email Signature?

When sending an email, you do not have a letterhead to present your contact information to the recipient.  It is against this backdrop that this information needs to be included in a signature.  Each business email you send should include a proper signature to add credibility to the business. Using a professionally designed email signature it sends the right message to your customers, both new and old: “I am professional and you can trust me”.

Your email signature is one of the final points of communication a consumer has with your service/brand. A well-designed email signature not only adds to the visual appeal of your emails, but can potentially be used as a marketing tool. Clients and prospects subliminally view your email signature every time they get an email. Email signatures can be used to provide clients and prospects alike with key information such as:

  • Business branding
  • Contact details
  • Awards / accolades & affiliations
  • Physical location links
  • Partners
  • Important notices
  • Promotions and event details
  • Website and social media links

 

What are the benefits of a professionally designed email signature?

  • Clearly presented contact information
  • Interactive, clickable web links
  • Increased traffic to your website
  • Increased social media following
  • Strengthened brand awareness
  • Visually appealing emails
  • A consistent, professional look and feel across all email communications

A great signature is simple, informative, professional, and puts the information in the forefront. But, this does not mean your signature has to look dull or boring. To get the most out of your email signature, collaborate with us on info@westbrookconsult.com.