AfricaCom .

Client: AfricaCom.            Date:  August 2016            Category: Graphic Design

Description:

AfricaCom is the largest and most influential Africa-focused tech event in the world – the meeting place for those driving Africa’s digital transformation. The event is now a week-long festival of thought-provoking content, immersive satellite events, and unique networking experiences.

The Challenge

The task was to create visually appealing infographics that would stand out, generate a buzz about the digital transformation in Africa, and get tech and business enthusiasts excited about this highly-anticipated Africa-focused annual tech event.

For the infographic to drive brand awareness and engagement with fans, the creative brief stipulated that the infographic:

  • Must have an X-factor cut through – with head turning quality.
  • Mobile needs to be prime consideration for the infographic design execution.
  • Must strictly follow brand guidelines as outlined in AfricaCom’s brand manual