Reap the Benefits of Online Marketing

Reap the Benefits of Online Marketing

Many businesses have seen the valuable sales potential of online marketing and are looking to expand and explore this sales channel. Noteworthy, online marketing gives you the potential to reach people globally compared to traditional marketing.

Online marketing uses different forms of internet marketing such as pay-per-click, search engine marketing campaigns, social media marketing, email marketing campaigns and banner advertising.

Ask yourself these questions; where are you running your social media campaign from? Are you leveraging of online marketing? Do you have a website?

Approximately 85% of the world shop online at least monthly, and 33% are thought to shop online every week. Online sales are expected to increase through online marketing. Taking these statistics into consideration, it is vital for marketers to utilize online tools such as social media and digital advertising, both on website and mobile device applications, as well as internet forums.

Why does your business need Online Marketing?

Tracking Results

You can track the results of your online adverts through detailed graphics that will give you traffic growth, leads and sales conversions from your marketing search campaigns. Using free traffic tracking analysis tools like Google Analytics can help you easily track how your advertising translates into traffic to your website.

Lower Operation Cost

Online advertising is much cheaper than advertising through TV, Billboards and Radio. A great example that illustrates this is the fact that you can get a free listing in many online business directories, social media platforms and still enjoy inbound traffic to your website.

Specific Demographic Targeting

You can target and measure the response from different geographical regions when you advertise online. It allows you to target specific audiences that are likely to buy your product. You can ask prospects that come to your website to fill out a questionnaire and enable them to download a freebie. This allows you to discover their interests – and any other information that will help you mold your services to suit your customers.

Global Reach

With aggressive SEO research you can secure millions of viewers and reach large targeted audiences.  Your online marketing has the advantage of selling to customers 24 hours a day, 7 days a week, and from all over the globe. This can take your message beyond the scope of your geography and offers the means and ease for people to buy from you around the globe.

If you do not have a website and you are engaging in social media, then you are definitely missing it. You should start with getting a good website developed then incorporate this as a marketing tool and part of the overall marketing strategy. Collaborate with WestBrook today on info@westbrookconsult.com

Read more…