Social Media Marketing
Engage your audience & increase brand awareness.
Social media has indeed gone mainstream and for businesses it represents an unprecedented marketing opportunity that transcends traditional middlemen and connects companies directly with customers. This is why nearly every business on the planet is exploring social media marketing initiatives.
Through our social media audit, competitive analysis, and custom-built interactive strategies, we’ll teach you how to take advantage of the social web and how to successfully drive visitors to your site.
We will help develop a social strategy with you based upon your business goals. You may already have in-house marketing teams who just require guidance, or you may need us to help build your social presence from scratch. We’ll help find the best approach for your business.
Our social media services include:
- Social media marketing strategy: Do you have a social media or interactive marketing budget but are not sure where to start? We can assess your needs, outline opportunities, and prescribe specific actions for long-term social media success.
- Implementation guidelines: Do you already know what you want to do with social media but need help navigating a complex and seemingly subjective landscape? We’ll work with you to ensure brand integrity, compliance with the different mediums, and best practices for future development and communication.
- Social media audit: This audit analyzes in depth your site’s presence across the various social networks and offers a strategy for ways to improve it. Not every site should have a place on Digg or Instagram, so we cater our suggestions to realistic options, including niche opportunities and relevant mainstream tactics.
- Competitive analysis: Is your competition doing an incredible job with videos, blogs, link bait, widgets or community building? We’ll identify their tactics, potential service providers and action alerts that you can start implementing to shake their hold on your industry.
- Social profile creation: We will identify the social networks where you should be participating and where people are talking about you. We’ll also help you create and manage your own social media profiles to attract visitors and leverage the two-way conversation.
- Blog design, setup and/or optimization: A blog that is not set up correctly won’t attract readers or yield the search engine benefits you need. We’ll work with you to find the best blogging platform for your needs, help you optimize your blog for success from the very beginning, and show you how to tweak it to make it more accessible to both users and the search engines.
- Community monitoring: Don’t have a team in-house to allocate community building to? We can monitor the communities important to you, track your brand or keywords across those, and proactively respond to both positive and negative mentions.