AfricaCom is the largest and most influential Africa-focused tech event in the world – the meeting place for those driving Africa’s digital transformation. The event is now a week-long festival of thought-provoking content, immersive satellite events, and unique networking experiences.
The task was to create visually appealing infographics that would stand out, generate a buzz about the digital transformation in Africa, and get tech and business enthusiasts excited about this highly-anticipated Africa-focused annual tech event.
For the infographic to drive brand awareness and engagement with fans, the creative brief stipulated that the infographic:
- Must have an X-factor cut through – with head turning quality.
- Mobile needs to be prime consideration for the infographic design execution.
- Must strictly follow brand guidelines as outlined in AfricaCom’s brand manual
RESULT & IMPACT
Collaborating with @First Communications; a leading PR agency in Nairobi, Kenya, WestBrook designed an elaborate and visually rich, info-graphic for AfricaCom to share with their social world.
The result was a great educative piece that helped AfricaCom fulfill their goal of making the world a smarter place.