Nante Homes is a leading international construction firm specializing in development of residential and commercial property.
Nante Homes wanted to construct high end residential apartments for sale in Kileleshwa area in Nairobi. Before undertaking any development, the most fundamental stage was to assess the market place to gauge the demand and supply in the area with a specific focus on the target market. WestBrook was commissioned to carry out a market study on the viability of Kileleleshwa’s residential apartment market.
Our research sought to understand the nature and extent of potential housing development market in Kileleshwa. This involved tracing the historical and current housing trend in the study area.
This study adopted a descriptive design to obtain information pertaining to the market characteristics to depict taste and preferences, income levels and various other psychographics of the market in Kileleshwa. The variables in this situation were population, number of households, and housing developments. Units of analysis were households and random apartment buildings identified within the study area.
We provided a comprehensive report of our findings and in this report, we gave our qualified recommendations. Consequently, Nante homes begun the construction of 12 Storey apartment blocks named ‘Sky Gardens’ along Mandera Road in suburb of Kileleshwa, Nairobi. WestBrook was tasked with designing brochures and signage to market the new apartments.