Winning Best Value Added ICT Solutions provider for 3 consecutive years, Xtranet wanted to make a bold statement through their Connect. Share. Grow. brand promise. Our team of experts developed a brand book to guide all corporate communications. We redesigned Xtranet’s Corporate Profile to create an impactful sales tool.
“WHEN SALES PEOPLE HAVE THE RIGHT TOOLS, IT CAN MAKE ALL THE DIFFERENCE.”
When Xtranet Communications wanted to breathe new life into its brand, they partnered with WestBrook to reinvigorate the illustrious brand.
Xtranet Communications is a leading provider of integrated communications, business and technology solutions. In partnership with global and backbone technology leaders, the company delivers solutions to customers in Broadband Internet, ICT Solutions, Security, Cloud Solutions, Web and Mobile Applications Development.
RESULTS & IMPACT
To support Xtranet’s leadership position, our team of designers reworked Xtranet’s brand touch points, making the brand less typical and more approachable. We helped engage customers through social media and a brand-new web portal. After reinvigorating Xtranet’s online presence with a fresh new look, the new website generated over 13,000 visits within the first 3 months.
We didn’t stop there. We rolled out an outdoor and online media campaign, which coincided with a Security Solutions Advertising Campaign. We extended our “Keeping You Safe!” theme to social media that emphasized Xtranet’s distinctive offering to secure their clients. The work was as modern and appealing as the new products.
Xtranet Communications clients are in Government, NGOs, Industrial and Manufacturing industries. For this reason, we resolved to redesign the company’s profile to a modern catchy design and complemented it with compelling content tailored for the client profile.
Xtranet Communications’ internal magazine, is an important communication tool. We redesigned it to reflect the new brand look and feel—an effort to help employees live the brand every day. It inspired and informed customers and partners about the company’s latest developments and milestones accomplished.